The Best SEO Expert, Agency & Freelancer in Australia

If you are looking for the Best SEO Services, agency, expert & Freelancer  in Australia, you’ve come to the right place. SEO is definitely one of the most important aspects to have good rankings on Google and other search engines, but not all SEO experts are created equal. It’s always good to check with reviews, past experiences, and portfolios of an agency or freelancer before you hire them for your business website, especially if it’s going to cost you more than $1,000. I have over  years of experience in SEO and i know how to rank websites on the first page with thousands of keywords, let’s start with free analysis today

The Most Experienced SEO Expert, Freelancer and Agency in Australia

seo company

Hello, my name is Musah. I am a German based freelance SEO expert and I have been working in this industry for more than  10 years.

I specialize in providing the best SEO services to my clients. I offer a full range of SEO services which includes on-page optimization, website audits, keyword research, link building, content writing and social media optimization.

I have worked with many businesses across different industries and helped them achieve their goals. Here are some of them:

If you are looking for some of the best SEO specialist who can help you can on top of Google and other search engines, you’ve come to the right place, let’s start with free analysis today.

Some of the Amazing Clients I’ve Worked With

Search Engine Optimization SEO Australia

Search Engine Optimization is the process of improving your website’s visibility on search engines. This can be done by optimizing your website and creating quality content, obtaining backlinks to the site, and marketing with higher quality strategies. Search Engine Optimization will improve your website’s rankings in the search engines, which will result in more visitors and more sales!

Content Creation/Marketing Australia

Are you looking for an experienced content creator/marketer to write compelling and engaging content that will help your business grow? If so, look no further because I’m your gal!

Link Building Services Australia

Link building is a way to increase your website’s Google ranking. We create links to your domain, which is tracked by Google, in order to raise your page rank.

Why You Should Hire Me as Your Freelance SEO Expert in the USA

experience and know how

My experience in managing hundreds of websites and my knowledge of how to make them effective for search engines and customers puts me in a unique position to help businesses develop Internet marketing strategies.


I am a patient, detail-oriented editor who takes the time to explain each step in my editing process. I will work with you hand-in-hand throughout your manuscript so that you understand what I'm doing and why—and you're confident about the final results.

Affordable package

When you hire me, you won't have to break the bank—you'll just need to pay what it takes to get the results you want.

Sky-rocket your traffic

I will design and implement a search engine optimization strategy for your website that includes on-page optimization, keyword development and link-building techniques. I will also monitor the results of my work and make adjustments as necessary.

Know what works

I have been an SEO specialist since 2002 and have worked with clients nationwide to help them achieve high rankings for their targeted keywords, which has resulted in increased sales for all of my clients.

Outrank your competition

I will identify every aspect of SEO that needs to be corrected, adjusted, improved, etc. for your site to start ranking in no time—and I'll show you how to do it yourself with the tools and resources I've made available.

Are You in Need of Serious SEO Expert in the USA? Contact Me Now!

Get The Benefits of Working with a Freelance SEO Professional in the USA

Stop Hiring Cheap SEO Freelancers on Fiverr and Upwork

You might be tempted to hire cheap SEO freelancers on Fiverr and Upwork—but don’t.

You can’t get good results from a bad company, and you definitely can’t get good results from a cheap one.

If you’re new to hiring SEO freelancers, it might seem like a good idea to start with the cheapest option. After all, it’s just $5/hour! But that’s not how things work. You have to understand that when someone is charging so little for their services, they must be cutting corners somewhere else. And where do you think they cut those corners? On your campaign!

When you hire an SEO professional who charges more than $50 per hour, they’re going to take the time to do the research on your business and how it relates to the market before they even start working with you. They will also spend time learning about how search engines work so they can make sure their efforts are targeted towards the right keywords. They will also know how to write content that will attract people who are searching for what you offer—and most importantly, they will want their clients happy because they know that happy clients will bring them repeat business!

Stop paying so much money for an SEO company in Australia

Are you paying too much for your SEO company?

Maybe you’re like us and you’ve been through the ringer with SEO companies. We’ve had some poor experiences, but we’ve also had some great ones.

We want you to have the best experience possible with your SEO company, so we’re going to break down how to avoid getting scammed by a bad one and how to make sure you’re getting the most bang for your buck.

First things first: don’t pay more than $2000/month for basic services. If they want more than that, they’re probably trying to scam you.

Next: ask yourself if they’re doing any of these things:

– – – – – * Claiming that they can get your website to rank #1 on Google’s first page in less than 30 days* Using black hat tactics* Promising results without providing any documentation about the work they do or their process* Offering guarantees without having any proof that their claims are true

Keyword Research

Keyword research is the process of analyzing search data to understand what people search for. Once you know what people are searching for, you can create content to meet their needs.

Off-page Optimization

Off-page optimization is a series of activities that can help your website grow in organic search results. The best way to get more organic visitors is to have people talking about your website content.

Competator Analysis

Competitors are companies (or individuals) that offer similar products and services as yours and have the potential of taking away market share from your business. They account for a large percentage of the market, leaving few options for you to grow in that area. They could be your direct competitor or indirect competitor. If a company is selling a product that is less expensive than yours but with similar benefits, they are considered competitors.

Keyword Targeting & Placement

Keyword targeting is a great way to increase sales and website traffic. Learn more about this important marketing strategy by downloading our new eBook: 5 Tips for Picking Winning Keywords (http://download/5-tips-for-picking-winning-keywords).

Unique, Quality & Optimized Content

We are committed to providing high-quality, unique, and optimized content on your behalf. We guarantee you a high standard of copywriting that speaks to your target audience and connects with your brand’s identity.

Page Authority

Page Authority is an SEO metric that measures the importance of a page. It’s a numerical score from 0 to 100, with the latter being the most important. It’s based on an algorithm created by our internal data science team that combines both link popularity and strength of content into a single metric.

Topical Authority

Topical Authority is a unique and innovative monthly authority building tool. Each month, we’ll deliver topical information to give you the edge you need to build your reputation as an authoritative expert in your industry.

On-page Optimization

On-page Optimization is the process of improving your website to rank higher in Google. It involves making tweaks to your pages, so they are easier for search engines to crawl, understand, and rank.

Link Building

Last updated: October 31, 2018. The Link Building is an important part of digital marketing. Study the various types of links and learn best practices for getting links from quality sites

Let's start working together now

Why You Should Stop Going for Cheap SEO Services in Australia

You’re probably looking for a good deal on SEO services. You want to cut corners and save money, but in the end, you’ll be left with a cheap product that doesn’t deliver.

When you go for cheap SEO services, you’re basically buying into a product that has been given away at a discount price. The provider is willing to take less profit from each sale because they know that many people will buy it—and then leave them disappointed when their website doesn’t get any better ranking.

The problem isn’t with the software or service itself; it’s with the customer who doesn’t understand what they need in order to improve their website rankings.

The solution? Instead of going for cheap SEO services, take some time to learn more about what they can do for your business before making a decision on which company to hire.

Who is a professional SEO freelancer in Australia

A professional SEO freelancer is the seasoned pro who can take any website, no matter its size or skill, and make it great. They are the go-to people for all things SEO, but they also know how to do more than just get you rankings on Google: they can build your brand and bring in new customers by getting your site’s name out there.

They’re not just a one-trick pony and they don’t work with sites that are only going to pay them once. Instead, they want to build lasting relationships with clients who value their expertise and trust their recommendations. A good professional SEO freelancer will always be learning new things and improving their skills so they can offer better solutions to clients over time.

Fransiska Nail Posted on trustpilot

Musah really helped us with our best SEO agencies search, and we're happy to have found an excellent partner with expertise, authoritativeness, and trustworthiness to develop our Pro websites.

Emmanuel B. SEO Expert

Musah helped us increase salaes and traffic to our website.the best SEO freelancer to work with i ever come across in our country

Patrik D Posted on trustpilot

Musah knows what he is doing when it comes to SEO, i am so excited that he is working for our company, very professional, transparent and know exactly what works when it comes to SEO

Janina Frank Web Designer

I tried Musah to see how he will perform, i ama surprise at this performance, we were ranking on the 6th page, but now on the first page for hundreds of keywords

    What you should know about SEO Services in Australia and freelance experts

    5 Types of Search Engine Optimization (SEO) Services in Australia Experts Recommend

    Search engine optimization (SEO) is the process of optimizing a website to make it more likely to appear in search engine results. This can be done by improving the ranking of a website’s search engine result pages (SERPs) through the introduction of relevant content, by increasing the number of links pointing to the domain or specific web pages, and by creating an optimal structure for the site.

    There are five main types of SEO services:

    1. On-page optimization – This type involves making sure that your website is structured so that it can be easily crawled by search engines and returns relevant results for users. This includes making sure that your site has a sitemap and links between pages, as well as editing code on your website to make sure it’s clean and clear to read.

    2. Off-page optimization – This type involves getting other sites to link back to yours, which helps improve its ranking in SERPs. The most common way this is done is through guest blogging, where someone writes an article on another site about a topic related to yours and gets them to link back to you at some point in their article (which should also contain some kind of mention of your brand). You can also get other people with large followings

    • 1. Keyword Research
    • 2. On-Page Optimization
    • 3. Link Building
    • 4. Organic Advertising
    • 5. Content Creation

    Search Engine Optimizatioin SEO company in the USA

    Anyone who learn something little can call themselves SEO experts, but it takes only experience professionals to bring results.

    Guaranteed Methods to Skyrocket Your SEO Traffic in 90 Days

    • You will discover how to get your websites featured on the first page of each and every search engine, with guaranteed results.  a step by step approach that anyone can use to achieve top rankings within 90 days. Learn the exact strategies that are being used by big businesses like Nike and Ebay, to make sure your websites rank higher than your competitors

    I get SEO results for my clients and I love it!

    I’ve been working in this field for years, and it has been an incredible journey. When I first started out, there was so much to learn and so many skills I needed to acquire. Luckily, there are plenty of resources around me that have helped me throughout my career! These days I can offer a variety of services, so that my clients have the best experience possible on their website, while also making sure they get what they need from the search engines to find them.

    I specialize in creating responsive websites that look good on any device—from phones to desktop computers. I work with all kinds of companies who need help with their online presence and make sure they have a presence everywhere they need one: social media platforms like Facebook and Twitter; Google’s search engine results pages (SERPs); even local listings sites like Yelp or Foursquare.

    My goal is always to make my clients’ lives easier by taking care of everything related to their site, from designing it from scratch to managing it once it’s live—and if you ever need more assistance than just maintenance services, I’m happy to help you out with those too!


    Search Engine Optimizatioin SEO Freelance Expert in the United States of America

    Anyone who learn something little can call themselves SEO experts, but it takes only experience professionals to bring results.

    What Do You Have to Lose by Getting a Free Website Analysis?

    • We know that your business is important to you, which is why we give free website analysis. With our free website analysis, we will provide you with a report that details everything we found while doing the analysis. In this report, we will also include any recommendations on how your site can be improved based on what we found during our analysis."

    How much experience does SEO freelancer expert needs to have expecially in Australia

    When searching for SEO freelancer expert, it is important to consider how much experience they have.

    The more experience a freelancer has, the better they will be at their job. If you are looking for someone who can help you with your SEO needs, it’s best to go with someone who has worked with many different companies in the past and knows what they’re doing.

    It is also important to make sure that the SEO freelancer expert will be able to provide you with results that are within your budget.


    5 Surefire Ways to Improve Your SEO Immediately

    • SEO is the process of optimizing your website to rank higher in Google search results. Once you have a website, it’s important to understand how to optimize it so that it appears at the top of Google’s search results.

      SEO can be a daunting task for many businesses and individuals, but with my help, you don’t have to worry about it! I’m an internet marketing professional who has been ranked on the first page of Google for multiple keywords. I will work with you to ensure that your website is optimized for search engines so that you start ranking on the first page for relevant keywords.

      I’ll write high-quality content for your site and optimize it through keyword research and backlinking strategies. I’ll also make sure everything is mobile-friendly so people can find you when they’re searching on their phones or tablets.

    Let's start with free analysis and skyrocket your traffic and ranking today

    It’s time to get your business out of the basement and into the office building.

    We can help you do that, and we’ll even start by doing a free analysis of your current website.

    Our team of SEO experts will look at your site and tell you exactly what needs to change to get your business on the fast track to success.

    So what are you waiting for? Give us a call today, or fill out the form below!


    Some of the cities in Australia where i offer top SEO services for agencies and companies

    Sydney,Western Australia, South Australia, New South Wales, Queensland, Birsbane, Gold Coast, Port Douglas, Cairns, Darwin, Perth, Geraldton,Marble Bar, Fitzroy Crossing, Tanami, Kununurra, Mataranka, Daly waters, Tablelands, Davenport, Alice springs, petermann, yulara, amata, marla, yulara, halls creek, derby, broome, marble bar, newman, telfer, wwiluna,Cocklebiddy, eucla, nullarbor, esperance, broken hill,adelaide, port lincoln, kangaroo island, warrnambool, geelong, victoria, albury, wagga wagga, australian capital territory, sydney, port macquarle, coffs harbour,

    content marketing

    Frequently Asked Questions

    Search engine optimization is the process of optimizing your site so that it ranks higher on search engines such as Google and Bing. This can be done through a combination of different tactics including keyword research, backlinks, and content marketing. Before you get started with SEO though, it's important to learn about some basic terms and concepts. In this guide, we'll cover everything from what an SEO specialist does to how much it costs to hire one.

    how much is google ads cost

    Google Ads cost depends on many factors: How much you bid. The higher your bid, the more expensive each click will be. This can be fine if you're doing well in other areas of performance, but it's not ideal if your ads aren't getting any clicks or conversions. You don't want to spend too much on bids because it will eat into your budget quickly and not give you much return for that investment. How much you spend on ads (weekly). This is how much Google allows you to pay for each click for an ad group per week (e.g., $10). If there’s no limit set for this number, then Google will charge as much as possible within its system--and we've seen some accounts go over $1 million/month! Remember that a lot of factors influence how many impressions and clicks are made per day and week so plan accordingly once again knowing what kind of traffic sources drive where most often when determining what type(s) might work best suited towards achieving desired results such as ROI potentiality etcetera...

    why seo is important

    So why is SEO important? Because the primary way people find your website is through search engines. If you want to achieve your business goals, you need to get found online. Without SEO, this can be a difficult and expensive process. SEO is an investment in your business because it helps increase traffic and leads—and increases their lifetime value over time. It’s also a long-term strategy; unlike PPC ads or social media promotions, which only bring short-term benefits unless continually paid for (or performed manually), SEO will continue working for you over time if done correctly.

    what does an seo specialist do

    SEO is a long-term marketing strategy and not a quick fix solution. The results of SEO can be seen over time, as with any good investment, so it’s important to understand that SEO isn’t exactly like flipping on a light switch and seeing instant results. In terms of what an SEO specialist does, the answer depends on your business goals and needs. An SEO specialist may help you develop content for your website or blog based on keyword research and competitor analysis. The specialist might also work with you to optimize landing pages for conversion rates or assist in developing an effective link-building campaign that will increase traffic to your site organically (i.e., without paid advertising).

    search engine optimization companies

    You should look for a company that has experience in your industry and is familiar with the challenges you're facing. You should choose an SEO company that provides you with quality content creation, social media marketing, and link building. You should find an SEO company that can help you increase your search engine rankings while keeping your brand reputation intact. You should choose an SEO company who will work within your budget to achieve maximum results quickly

    what is technical seo

    Technical SEO is the process of optimizing your site for search engines. It’s a long-term strategy that takes time to see results, but in the meantime it can help you build an audience and get found by people who are looking for you. Technical SEO includes things like: Coding and design Content management systems (CMS) Webmaster tools (WMT) Robots.txt

    Why does duplicate content matter for SEO?

    Duplicate content is not good for SEO because search engines have to choose which page to show in the search results, and in some cases, they can't tell which one is original. If you have different versions of your webpages with the same information, it's hard for a search engine to know which one should be shown in their results. This can also confuse users who land on either version of your site. The negative effects don't stop at duplicate content—it also affects user experience and site speed (or crawlability). For example, if you have many instances of duplicated content across several pages on your site, that makes it harder for Googlebot to find all these pages quickly. When crawlers are crawling through thousands or millions of URLs per day (like they do!), they need all the help they can get! That means more server requests and more bandwidth consumption as well as slower load times for users visiting those sites—and none of those outcomes are good ones when it comes time for ranking algorithms like PageSpeed Insights or Mobile-Friendly Test tool from Google Webmasters Tools

    what is link building

    Link building is the process of acquiring links to your website from other websites. Links are the most important ranking factor in Google’s algorithm. Good quality links will help you rank higher in search engine results pages (SERPs).

    what is digital marketing

    Digital marketing is a broad term that encompasses all aspects of marketing in the digital world. Digital marketing includes social media, email marketing, mobile marketing, website development and search engine optimization (SEO). It’s used to promote products and services to consumers.

    what is keyword research

    Keyword research is the process of finding keywords that are relevant and popular. It’s important because it helps you find out what people are searching for and can help you to identify opportunities for your business. There are two main types of keyword research: Competitive Analysis – How your competitors perform with regard to their organic search traffic (SEO) performance. You can use this information to find keywords that have high commercial intent, low competition and low cost per click (CPC). Brand Research – Identify new terms that customers might be using when they search online, or discover existing terms associated with your brand or product/service offerings which could act as a key driver for organic search traffic in future.

    what is content marketing

    Content marketing is the process of developing and sharing relevant and valuable content with specific audiences. It can take many forms, from traditional media such as print publications or broadcast programming, to newer digital platforms like search engine optimization (SEO) or social media. The idea behind content marketing is that instead of advertising a specific product or service directly to an audience, you provide them with valuable information that will educate them about your company and convince them to buy from you.

    what is social media marketing

    To start ranking on the first page with Google Search Console, you need to use it to monitor your site. Google Search Console can help you do this by providing reports and alerts that help you understand how users interact with your website and what content they're looking for. This information is key when creating a solid SEO strategy and making sure that everything is working as it should be. Use the following steps to get started: Check all the reports in Search Console. You should regularly check the crawl errors report and indexing status report, as well as the mobile usability report if you have a mobile version of your site. Social media marketing is the process of gaining traffic or attention through social media sites. Social media could include things like Facebook, Twitter, Pinterest and Instagram. Social media marketing can be used by businesses to promote their products and services, but it's not limited to an advertising purpose. Businesses may also use social media for customer support, communication with customers and potential customers, lead generation or other purposes.

    how can i increase my domain authority

    Here's what you can do to increase your domain authority: Use a keyword research tool like SEMrush or Ahrefs to find relevant keywords. Optimize your content for those keywords. Find out the strength of your domain using a domain authority tool like Moz (free) or Authority Labs ($49/month).  If it's low, work on improving that score through high-quality link building.

    how can i optimize my site for local seo

    Local SEO is one of the most powerful strategies for growing your website. It can help you build your brand, increase customer loyalty and sales, get more visibility in search engines and rank higher than your competitors. If you are planning to optimize your site for local SEO then here are some frequently asked questions about this strategy:

    organic search marketing tips

    Focus on the user experience. User experience is a top priority for organic search marketing, but it's also something that you can't neglect if you want to make your site rank higher in organic results. That means having a clear call to action and making sure that the information provided is relevant and useful to visitors. Use relevant keywords. This tip may seem obvious, but it's one of the most important ones when creating content for SEO purposes: include relevant keywords—the words or phrases people are searching for—in your text so that Google knows what kind of information they're looking at on your site when they visit it, then use them as frequently as possible within each piece of content, whether it be an article or blog post or video clip (more on this below). Use quality content. The quality of your site's offerings should reflect well upon its overall effectiveness as an online source of information; meaning: if Google sees good stuff coming from this website all day long every day pretty much forever no matter which device someone uses thanks to responsive design (so even mobile users get access), then why wouldn't they rank it highly? Make sure all pieces include useful facts about whatever topic/subject matter being discussed so readers don't feel like they're reading something just because someone else wanted them too rather than because there was enough value offered through such material worth checking out again later down line somewhere maybe someplace close by maybe far away depending how much time passes between now then without any real warning beforehand either way though probably closer than farther anyway definitely not farther away than closer though who knows really sometimes things happen unexpectedly sometimes these days especially nowadays when technology advances so quickly sometimes overnight even during lunch break hours especially during lunch break hours especially if those breaks aren't timed correctly at first glance glance doesn't stand long enough before moving along quickly moving ahead faster than anything could possibly follow behind

    What is SEO?

    SEO is short for Search Engine Optimization and is the process of improving your site to ensure that it appears higher in search results. The goal of SEO isn't just to get a high ranking, but to have a strong online presence with which you can engage potential customers and increase sales. This requires planning, strategy, and ongoing optimization efforts over time—SEO is not a single action, but an ongoing process.

    How do I rank high on search engines?

    Focus on quality content: Quality content is what drives search engine traffic and keeps people coming back to your website. If you want to rank high in search engines, you need to make sure that the majority of your site's content is high-quality. This doesn't mean that every page needs to be an encyclopedia entry, but it does mean that you should have a mix of highly useful information (i.e., tutorials) alongside fun things like photos or videos. Create a unique and compelling title: The title tag tells Google how much importance each page holds within its ecosystem. A title tag should be descriptive enough so that users will recognize it when they're searching for related topics online; however, the best way to create one is still unclear since there are no hard-and-fast rules about what makes a good one--it all comes down to personal preference at this point! Some things we recommend looking out for when crafting titles include using keywords phrases like "best," “top ten" etcetera; including numbers (these help give more weight); avoiding punctuation marks such as commas which can make titles harder for readers' eyes follow quickly; using capital letters sparingly (if at all), but not too much because this tends towards creating spammy results).

    What are keywords?

    Keywords are the words and phrases people type into search engines, like Google or Bing, when looking for a specific piece of content. They’re also called search terms or query words. Keywords are important because they help you get found by people searching on Google or other search engines. If your website isn’t showing up in the first page of results when someone searches for something related to your business, it doesn’t matter how great your website is—you won’t get any traffic from that keyword phrase! How do I choose keywords for my site? Keyword research is an important part of the SEO process and it can be tricky to find the right keywords for your site. If you're not sure how to go about determining which keywords will bring in customers, here are some considerations: Look for long tail keywords. Long tail keywords are more specific and less competitive than broad, generic terms like "web hosting." When you're choosing a keyword, it's always better to try something more specific that has fewer results than a more general term with lots of searches per month. For instance, instead of "web hosting" try something like "best web hosting for small businesses" or "affordable web hosting." Consider low competition but high volume keywords. It may be tempting to focus on low competition terms because they'll give you an easier time ranking higher—but don't overlook high volume searches just yet! These types of searches can still lead people (and potential customers) directly to your website without having much competition at all—so while they're harder to rank in Google's index, they might provide better ROI overall if their traffic is high enough

    Why are backlinks important?

    Backlinks can be a crucial part of your SEO strategy. Backlinks are links that point to your website from other sites, which can help you get more traffic when people click on them. Backlinks also help search engines understand what your site is about, which helps you rank higher in the results they show their users. As a result, backlinks are one of the most important factors in determining how well your site will rank for different keywords and phrases. In addition to helping with organic search rankings and getting more visitors from Google (or other search engines), backlinks allow you to convert more sales or leads by driving qualified traffic through paid advertising channels like Google AdWords or Facebook ads.

    How do I build quality inbound links to my site?

    If you’re getting started with link building, you can use a link building tool to identify sites that would be good fits for your site. All of these tools will look at the content on your website and have an algorithm that determines the quality of the links you are receiving. This will give you an idea if anything needs to be improved in order to build higher-quality links. It's important not only to get high-quality backlinks, but also to make sure they match what your site is about so that Google understands what type of content is available on your website and how it can help users when they search for certain keywords or phrases. There are many different ways in which people do this today: social media participation and guest posting articles on other websites; writing infographics; creating videos; writing blog posts; developing a link strategy plan - there are lots of options out there!

    What is the purpose of an XML sitemap?

    An XML sitemap is a file that helps search engines understand your website structure. It allows you to tell search engines which pages to index, and how often each page should be crawled. It also helps improve the speed at which Google and other search engines discover new content on your site.

    what is topical authority in seo

    What is topical authority? The authority of a topic is the ability of a site to rank for a particular keyword. The authority of a keyword is the ability of a site to rank for that keyword.

    what is niche seo

    Your rankings will depend on the competition. I would only expect to rank for local keywords if you have a physical store that is visible on Google Maps, and it's important that you're using this feature as much as possible (more on that here). Long tail keywords are a great way to increase traffic, because they allow you to reach people who are looking for more specific information than what might be in the title or description of a website. Long tail keywords can also help with SEO because they tend to have less competition than broader terms; this means that it’s easier for your site or page to rank highly if it ranks at all!

    what is international seo

    International SEO, or geotargeting, is the process of optimizing a website for particular countries or regions. While this may sound like an unnecessary step in your own country, it can be crucial when trying to attract visitors from other countries. It makes sense: if you’re an ecommerce store that sells shoes and lives in the United States, then it would make sense to optimize your site for US visitors (because they are likely more likely than others to purchase). But what about British people? Or Australians? Or Canadians? They might not even know where all those shoes come from, let alone want them shipped halfway across the globe! In this case, international SEO becomes necessary because these countries will require different language and currency settings on their websites.